Meet Lindsay Covert // Stylist
Lindsay Covert is obsessed with getting dressed. She spent years telling brand stories in PR before she started styling people instead. The shift took a furlough, her dream wedding, and a three-month "honeylife" before taking the leap to build something out of her obsession with personal style.
Now she splits her time between bridal, wardrobe and editorial clients (in Colorado and beyond) who trust her eye to help them show up in the world. This “unbiased sorceress” brings magic everywhere she goes, loves “chaos and color,” and stays happily overdressed for every occasion.
Tell us who you are in just a few words or sentences.
I’m Lindsay, a style-savvy, Boulder, CO native, appreciating my 30s more and more every day. I’m a lover, an open book and a free spirit, and I’ve been all about clothes and fashion since I was a little girl. I think that’s why I love my 30s so much; I’m exactly who I was always supposed to become. I'm happiest traveling somewhere new, doing the most, and overdressing for it.
You're "obsessed with getting dressed." How would you describe your personal style right now, and how has it evolved?
OBSESSED! My style is ever evolving, but some pieces and aesthetics have always felt very ‘me.’ Boho chic to my core, vintage due to all the pieces I’ve inherited from my mom, and classic because I appreciate nice fabrics and tailoring—my dad has been in the men’s clothing industry my whole life. The obsession is driven by my desire to have fun and never take it too seriously. What’s a better way to express yourself?
You recently took the leap to become a freelance stylist. Tell us about your biz! Was there a moment or opportunity that gave you a final ‘push’ to go for it?
Definitely! I was furloughed from my dream job at a company I helped build and grow for four years right after my wedding, in the summer of 2024. It was a blessing in disguise, because it was the catalyst that turned our 10-day honeymoon into a three-month “honeylife” in Japan, Italy and France. My husband and I were on our last stop in Paris, enjoying an apéritif on the Seine, when he said, “You need to do this. You need to find a way to make a living off your obsession with clothes and the things you see and create with your eye that other people don’t.”
It sounds silly, but looking back, it was exactly what I needed to hear from the person who knows me best. A few months of half-assing job applications and a Jay Shetty podcast later, here I am.
You spent years managing perception and communicating value for brands. Now you're doing that for individuals (and also yourself)! Does your PR brain ever get in the way of your stylist instincts, or is it actually an asset?
An asset, without a doubt. I’ve been fortunate to have only worked for brands that I’m sincerely passionate about. That’s made the communication part easy. I’m not a person who can pour into things I don’t believe in. Those same values translate into styling pretty seamlessly. I get to help people identify what story they want to tell and illuminate the parts that make them feel the most seen.
You’re essentially asking people to trust you with how they show up in the world. What has this experience looked like so far? What types of clients do you gravitate toward?
It’s been invigorating and surreal. My career began in men’s fashion for a few years before I transitioned to women’s. Typically, men are simple when it comes to getting dressed. Women have this beautiful, immense depth and desire to express themselves and present their truth. My job is to tap into what that means for each individual and bring it to life. I’m so appreciative of that trust! Connection in general lights me up, so this special version of it is really an honor. My clients have been a mix of wardrobe, bridal, brand and editorial so far. Every version provides such a unique creative outlet; I truly love it all.
Was your bridal styling inspired by your own recent wedding, or has it always been an interest of yours?
Bridal has always been my love language. I love love and wedding culture, as freaky and exacerbated as it has become—but what a sacred tradition it is. Most importantly, you get to make it yours.
Planning a wedding is one of those experiences you really have to live through to understand. It made me realize that being a bride can make you feel isolated and annoying, but in reality, you’re spending all your time planning for, considering, and managing others’ expectations—that by the time your needs come around, you’re out of gas.
I chose to get into bridal styling to serve as an unbiased sorceress and cheer these women across the finish line, while letting them savor this unique time in their lives. It’s overwhelming, time-consuming and out of the normal comfort zone. The experience should feel as magical as it is–you’re celebrating the joy and union of being in love, for goodness’ sake! The options are limitless and the clothing is fabulous. I feel lucky to get to be a part of their curation process. My goal is that they feel and look their very best when all is said and done.
Exploring your personal style takes creativity and confidence. Where does yours come from? How would you encourage someone who wants to explore style, but doesn’t know where to start?
I’ve learned confidence looks and feels different for everyone. Step one is understanding what makes you feel confident. The desire I hear women yearn for the most is “to look put together.” But what does that even mean? It’s important to identify what you want to express about who you are before buying what someone else is wearing.
Styling beautiful, meaningful pieces and putting together outfits that feel unique to me makes me feel most confident. I think because I’m a bit of an individualist. I’m the youngest of three and began gravitating towards things that made me feel different from a young age. That, and having very loving parents, was the foundation for my confidence.
You're based in Denver, which isn't exactly a fashion-forward city. Has that ever felt limiting, or has it given you more room to develop your own eye without all the noise?
It’s such a love-hate relationship. It makes me happy to see other well-dressed women in Denver. It’s like seeing a dog walk on its hind legs. But the lack of “style” makes it a free-for-all, anything goes. Sure, I wish there were more opportunities to dress up, but that’s what makes traveling to other places so fun. You always get to play the part.
What are you into right now? What's on your radar that people haven't caught up to yet?
I’m into color and chaos everywhere. Sea New York, éliou, Selezza London, SAME & De La Vali are all my dream brands right now—basically anything that’s flowy and feminine and perfect. My latest vintage searches have been straw hats, raffia bags, beaded purses, shell earrings and angora sweaters.
No gatekeeping here: where are your favorite spots to shop in and around Denver?
I tend to have the best in-person luck on a random vintage rack. Love a mountain town thrift, too. In Denver, Recital is king. They carry the best and coolest brands, plus some insane vintage. For me, it’s mostly online vintage hunting & shopping.
What are you figuring out right now about your business and/or yourself?
Oh gosh, so much! Setting boundaries, time management, and knowing my worth.
Your top 3 style icons right now: go.
Elsa Hosk, Cydney Morris and Sienna Miller 4ever
Where can people find you and what's the best way to work with you?
@lindsayycovert (two y’s!) to follow along for inspo. You can submit an inquiry on my website, lindsaycovert.com, or via email, hello@lindsaycovert.com.
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