Meet Maiya Mindoro // Content Creator & Sr. Marketing Manager
Maiya launched Denver Girl's Club in 2021 from a single TikTok post, grew it to thousands of members, and sold it when she had the self-awareness to know it was time.
Now she's Senior Manager of Integrated Marketing at PopSockets. Born in Hawaii, raised in Broomfield, CO, and fully converted to Denver over the last five years, she's the gal your algorithm sends you when you're trying to figure out where to eat, what to wear, or how to spend a weekend.
Tell us who you are in just a few words or sentences.
Hiya I’m Maiya, I’m a 20-something marketing girlie living in Denver. When I’m not working as a brand marketer, I’m drinking lattes, finding new Denver hot spots, and sharing my life on social media.
You're a Denver area native, which is somewhat rare! What does it mean to you to have grown up here?
I grew up in Broomfield and have lived in Denver for the past five years. Even though I grew up 30 minutes away from the city, living in it has been my favorite era so far. I’ve loved exploring Denver, making new friends, and sharing my favorite parts of town online. My social media journey really took off when I started sharing about my life here.
Your career lives in two worlds: corporate brand marketing and a personal online presence. How do you navigate those two versions? How do they collide?
My first job out of college was on the social media team at Crocs. That was when the influencer marketing boom really started, and I saw an opportunity to expand into that on a professional and personal level about four years ago. My personal interest makes it easy for me to apply learnings to my professional work, and vice versa. Since starting my current job, my focus has mainly been on the corporate brand marketing side, and my personal presence has taken a back seat. I know when I’m feeling really inspired in the future my online presence may grow again, but for now it’s a hobby and my creative outlet.
Walk us through your Denver Girl’s Club journey.
After moving back to Colorado after college, I found myself mainly hanging out with people I’ve known my whole life. In 2021, I set the intention for myself to meet new people, and started posting about it on TikTok. Hundreds of people commented and reached out, leading me to look into women’s clubs in the area. There wasn’t anything that spoke to me, so I created DGC. I hosted monthly events where people could meet in person, and an online platform where they could connect on their own. The group grew by thousands and started a huge trend of women’s social clubs in the area.
You ultimately sold DGC to pursue other career opportunities. What did you learn from building something and then letting it go?
I ran Denver Girl’s Club for a little over three years, and continued holding onto it when I was burnt out and spread too thin. My intention building DGC was to make new connections, not necessarily to make a new business. I felt like I had done what I needed to do, and made the hard decision to sell the club after getting a more demanding full-time job. The entire time I ran DGC I had a full time marketing job, while also pursuing my personal social media career. I found a member who wanted to take it on and was able to bring new energy to the group. Letting go was the right decision for me.
You've worked for some pretty distinct brands (Crocs, LinkxLou, PopSockets). What's the through-line for you? What draws you to the brands you work with?
I went into college as an accounting major and switched to marketing after one semester. I very quickly learned how to connect my personal interests to my career, and I’m so grateful for that. My through-line for the three brands I’ve worked for are (1) that they’re local to Colorado, (2) consumer brands that want to invest in brand marketing, and (3) want to have fun. I intentionally choose brands that are rooted in personality.
Your content covers a lot of ground, from fashion and food to events and more. How do you decide what makes the cut? What content tends to outperform?
As a professional marketer, I know that niching down tends to gain better results on social media, but that’s never what it was about for me. I want my content to be a reflection of my life, which spans a lot of interests. It’s the same thought process I had when planning events for Denver Girl’s Club. If I find something interesting or entertaining, chances are others will too. Overall, my Denver-focused content tends to do best.
What does success look like to you now? How has that definition shifted from when you were first starting out?
At 28, success looks like making choices that lead me to a fulfilling life. That looks like traveling to new places, spending time with friends, eating well, and not letting myself burn out; ultimately doing what makes me happy, not because it makes others happy. I’ve worked hard to dial back the people-pleasing tendencies that controlled a lot of my decisions when I first started.
As a Denver native with a platform, you have influence over where people spend their time (and money). What's a local spot you'd genuinely be sad to see close?
Meraki Moon closing broke my heart. It was my favorite boutique in Denver that I had been shopping at for years. If Temaki Den, Huckleberry Roasters, or Wordshop Paperie were to ever close, I’d be just as sad.
What's something you're currently learning (or unlearning)?
It’s a blessing and a curse to work in a field I’m passionate about on a personal level. The lines easily get blurred, so setting time for myself and my interests outside of my career is always a practice.
What's a common misconception people have about being a content creator either from the outside looking in, or something even your own followers might assume?
I am very lucky to get meals comped or products sent to me, but I pay for the majority of things you see me post about. To have an authentic social media presence, I stay true to my preferences, not just what can pay me.
What are you currently consuming, and who are some of your favorite creators right now?
I’m currently watching Off Campus after re-reading the entire series [before the premiere]. I love a good YA book or reality show. Some of my favorite local creators are Rayna Kingston, Maya Lorimer, and Bethany Learmont, to name a few.
Where can we find you? Drop your links.
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